PESTLE analysis is a well-regarded and often practiced method to look at the forces that might be affecting a company’s performance and one I have recently been advising on with an SME.
You take your current business situation and ponder what POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGY, LEGAL and ENVIRONMENTAL forces are accelerating and inhibiting growth. From that you develop a plan to maximise your opportunity for success.
But as ever (or it is with me anyway), if someone says PESTLE I immediately think MORTAR and the implementation of a plan after PESTLE analysis now based on MORTAR
MOTIVATION, ORGANISATION, RIGOUR, TACTICS, ACTIVITY, RESULTS
Perhaps that’s it or perhaps it should be BRICKS and MORTAR or SWOT or SMART or 5Y…………. but in all cases it is efficient activity after the analysis that brings results.